Spotlight
Real stories from real customers transforming their work with us.
Sendr partnered with Paris Fury and Eternal Collagen to recover lost revenue using world-first lipsync personalised video — automatically addressing shoppers by name and bringing them back to checkout.
The Results
33% uplift in abandoned-cart revenue
The impact was immediate. Compared to the best-performing plain-text abandoned cart email:
33% uplift in abandoned-cart revenue
10x increase in click-through rate from the personalised video email
20% increase in overall site conversion rate
The personalised video didn’t just recover carts — it increased overall brand engagement and purchasing behaviour across the store. High-intent shoppers responded to the human touch.
Why It Worked
Why personalised video changes ecommerce behaviour
Video drives emotion.
Emotion drives action.
Sendr combined:
Lipsync voice cloning
Dynamic product insertion
74-language support
Real-time ecommerce triggers
Klaviyo automation
To create a brand-new remarketing channel. Instead of “You left something in your cart…”
Shoppers received: “Hi Sarah — I saw you were looking at our collagen bundle…”
The result? Higher engagement. Higher intent recovery. Higher revenue.
“Abandoned carts are a trillion-dollar headache for ecommerce and video personalisation like this gives brands a completely new tool to recover intent to buy. Until now, nobody has been able to do lipsync personalised video at scale.”
David Cannell, CEO & Co-founder, Sendr
The Bigger Opportunity
Even a 1% recovery shift changes ecommerce
With $4TN lost annually to abandoned carts, even marginal improvements create massive revenue impact. Creator-led brands are uniquely positioned to win — because their audience already trusts the face behind the brand.
Paris Fury proved that personalised video can turn passive intent into completed purchase. And this is just the beginning.
Recover lost revenue with personalised video. Turn abandoned carts into high-performing video remarketing.
Sendr has partnered with the Financial Times from day one — helping marketing teams run high-performing outreach with personalised video pages, CRM enrichment, and dynamic campaign experiences at global scale.
Sendr has been working with the Financial Times as a design partner from the very beginning.
Across multiple regions and marketing teams, FT needed a reliable way to increase engagement while dealing with fragmented CRM data, tightening privacy requirements, and growing pressure to deliver more output with less time.
With Sendr, FT introduced personalised video and voice outreach into campaigns and automations across email and LinkedIn, supported by video pages that feel native and human — even at scale.
To expand reach and improve deliverability, FT used Sendr’s enrichment workflows to refresh and validate contact records, and to bring more leads back into play. This was especially impactful for the APAC team, where complex privacy regulations made traditional data workflows harder to run.
"Using Sendr we were able to engage a marketing database that we were previously getting minimal traction with - booking 66 calls in 2 weeks... An order of magnitude higher than we've experienced before!"
Gurbinder Beesal
Senior Marketing Manager, Financial Times
Sendr also enabled sophisticated, multi-step automations — triggered by social listening signals, CRM field changes, and video engagement — helping FT respond faster and personalise each touchpoint more consistently.
"Using Sendr in the Asia region has been a genuinely positive experience. The team has been incredibly supportive, taking the time to understand the specific sales and marketing challenges we face locally and keeping us closely informed about upcoming features.
They’ve helped with tasks such as data enrichment, which has been invaluable given the ongoing data quality challenges in the region."
Zoe Mak
Senior Marketing Manager, Financial Times
Over two years of collaboration, Sendr became the consolidated outreach CRM layer that supported ongoing experimentation, better personalisation, and measurable improvements in marketing performance.